Lead Wichita

GLS 2026 Registrations

This year's summit, merged into the eleven-year attendance history

View list in Attio → View audience in Mailchimp →
1,011
people registered for GLS 2026
569 of them are new to our records
Completed 21 August 2026  ·  Source GLS attendance export, 13 August  ·  Now covering 2016–2026, 13,248 records, 8,146 people
Summits attended, counting this one

Each of the 1,011 people who registered for 2026, counted by how many summits they have now attended in total. This is the direct answer to "how many were new and how many came back."

2026 was their…PeopleShareWhat that makes them
1st summit56956%New — first time at GLS
2nd summit19319%Returning — came back for a second year
3rd summit909%Returning
4th summit434%Returning
5th summit374%Crossed into core this year
6th summit or more798%Already core
Total registered1,011100%
The same 1,011 people, grouped
569
New — 2026 was their first summit
326
Returning — this was summit 2, 3, or 4
116
Core — five or more summits attended
37
people hit their fifth summit in 2026 and became core.
Core grew from 247 to 284 people, up 15% in one year — the fastest-growing segment.
How the 442 returning attendees came back
315
Back-to-back — also attended 2025
127
Re-engaged after sitting out a year or more
Unique attendees by year
1,500 1,000 500 0
1,162
1,638
1,638
1,426
1,468
829
829
909
1,081
1,083
987
981
1,011
1,011
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
How the audience changed

This is the whole eleven-year audience before and after the merge — not a count of who came in 2026. The Net column is net movement between segments, so it nets people arriving against people moving up a tier. Example: Once grew by only 376 even though 569 first-timers joined it, because 193 people left Once when 2026 became their second summit.

SegmentValue BeforeAfter NetChange
StatusActive1,6801,677−3−0.2%
Lapsed1,3931,338−55−3.9%
Dormant4,5045,131+627+13.9%
Total7,5778,146+569+7.5%
FrequencyOnce5,5025,878+376+6.8%
Repeating1,8281,984+156+8.5%
Core247284+37+15.0%
Total7,5778,146+569+7.5%
Attendance frequency by activity status

Every person in the list, cross-tabulated. Frequency counts summits attended; status is how recently.

Frequency ActiveLapsedDormant Total
Core 5+ summits 1675661284
Repeating 2–4 summits 4863411,1571,984
Once 1 summit 1,0249413,9135,878
Total 1,6771,3385,1318,146
56
people have attended five or more summits but haven't been back since 2024.
The highest-trust re-engagement target in the list.
Core + Lapsed in Attio →